Australia
Australia is a unique opportunity: with all of the requisite fundamentals to support a thriving crypto ecosystem, it has great potential for adoption growth. However, the series of crashes pose ...
Australia is a unique opportunity: with all of the requisite fundamentals to support a thriving crypto ecosystem, it has great potential for adoption growth. However, the series of crashes pose a new challenge that will require the crypto industry to be intentional and diligent with their trust-building efforts.
Australians have begun the crypto adoption journey, but many are still on the fence.
![](https://zerohash.com/wp-content/uploads/2023/11/0000_Australia-Pie-1-V3-280x300.jpg)
Crypto penetration, the lowest amongst countries surveyed
![](https://zerohash.com/wp-content/uploads/2023/11/0001_Australia-Pie-1-V3.jpg)
Have doubts that crypto is here to stay, the highest amongst countries surveyed
Australians were the most affected by the crash, with nearly half of consumers reducing their engagement.
![](https://zerohash.com/wp-content/uploads/2023/11/Australia-Graph-1-1024x494.png)
In the wake of the crash, Australians have the least faith in crypto exchanges.
![](https://zerohash.com/wp-content/uploads/2023/11/Australia-Trust-Pie-4-279x300.png)
Only 4% completely trust crypto exchanges
![](https://zerohash.com/wp-content/uploads/2023/11/Australia-Trust-Pie-6.png)
Only 6% are very likely to trust what crypto exchanges tell them
With trust in doubt, they’re looking for consumer businesses to fill the gap.
![Circle-logo](https://zerohash.com/wp-content/uploads/2023/11/Nike-Black-Logo.png)
Half of Australians said they would most trust a consumer business like Nike to engage in crypto – more than any other country surveyed.