Australia

Australia is a unique opportunity: with all of the requisite fundamentals to support a thriving crypto ecosystem, it has great potential for adoption growth. However, the series of crashes pose a new challenge that will require the crypto industry to be intentional and diligent with their trust-building efforts.

Australians have begun the crypto adoption journey, but many are still on the fence.

Crypto penetration, the lowest amongst countries surveyed

Have doubts that crypto is here to stay, the highest amongst countries surveyed

Australians were the most affected by the crash, with nearly half of consumers reducing their engagement.

In the wake of the crash, Australians have the least faith in crypto exchanges.

Only 4% completely trust crypto exchanges

Only 6% are very likely to trust what crypto exchanges tell them

With trust in doubt, they’re looking for consumer businesses to fill the gap.

Half of Australians said they would most trust a consumer business like Nike to engage in crypto – more than any other country surveyed.