Crypto rewards: a no-brainer loyalty opportunity
As a nascent industry, crypto has been relying on new user penetration to drive growth. That’s precisely why trust is so important, since it paves the way for new customers ...
As a nascent industry, crypto has been relying on new user penetration to drive growth. That’s precisely why trust is so important, since it paves the way for new customers to enter the ecosystem.
Our report shows that there’s a strong opportunity to unlock a whole new wave of users into crypto: crypto rewards.
Across all geographies,
crypto rewards were ranked more desirable than air miles for rewards consumers would prefer to receive
However, only 18% of respondents are receiving crypto rewards today
Nubank has issued their own token to their 70m users, which will reward customers for engagement and loyalty. This initiative takes crypto beyond simply a buy and sell asset and uses blockchain technology to revolutionize how consumers are personally rewarded for their engagement.