Consumers are showing resilience
Crypto users felt the biggest trust setback, following a general trend: Consumers that were the most engaged had the strongest trust in crypto exchanges before 2022; since their trust began ...
Crypto users felt the biggest trust setback, following a general trend: Consumers that were the most engaged had the strongest trust in crypto exchanges before 2022; since their trust began at a higher point than all other groups.
While this data reflects a new obstacle in the industry, it offers crypto and crypto-adjacent companies clear, quantitative evidence that trust is the critical ingredient in adoption. When we dug further into the data, we found that consumers displayed resilience in their crypto engagement. These consumer beliefs offer insight into the future of crypto as a trustworthy and dependable suite of use cases with real-world utility.