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Education, reputation and utility will drive further adoption

Nov 09, 2023 | Guides | | 1 min read

The research shows that it will be up to the entire sector to invest effort into communicating their ‘trust credentials’ with consumers, beginning with better transparency and educational resources to show consumers how the industry prioritizes safety. Equally important, is to move the conversation from educating consumers on blockchain and crypto to embedding them into trusted apps and companies that consumers use and are familiar with today. Consumers simply want a solution that’s better than what they have access to today and crypto / blockchain powered services can be the invisible infrastructure to achieve that.

“Customers want to engage with credible firms that have a distinguished reputation, operate ethically and efficiently, and have a record of supporting their users.”

– Ryan Grace, Head of Digital Assets, tastytrade

“Crypto has had its fair share of setbacks, yet those examples are didactic in that they show us a path forward that prioritizes consumer safety and engenders trust.”

– Pietro Moran, Director of Crypto, Shift4

Circle publishes monthly attestations which provide assurance that the amount of USDC reserves are greater than the amount in circulation each month.

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Education, reputation and utility will drive further adoption

Zero Hash

The shift toward trusted brands

Introduction

Reputation now matters more than price