MoneyLion
Trade
Buy/sell
How MoneyLion Onboarded 150,000+ Customers to Crypto Using Regulated Trading Infrastructure
zerohash powered embedded crypto trading, custody, and on-chain transfers inside MoneyLion’s all-in-one digital finance platform.
OPPORTUNITY
Meeting Demand Without Building a Crypto Stack
Customer demand was clear: 77% of surveyed users expressed interest in owning crypto. With more than 9 million registered users, MoneyLion needed to move quickly. But launching crypto trading internally would require liquidity access, regulated custody, wallet management, AML/KYC controls, transaction monitoring, and compliance coverage across U.S. jurisdictions.
Building and maintaining that infrastructure would demand significant regulatory lift and engineering investment. MoneyLion needed to embed crypto trading natively inside its existing app while preserving speed to market, regulatory discipline, and operational scalability.
SOLUTION
Full-Stack Embedded Crypto Trading Infrastructure
MoneyLion integrated zerohash’s crypto-as-a-service APIs to power buy/sell trading, custody, and on-chain transfers directly within its platform. Through zerohash, MoneyLion launched trading for Bitcoin and Ethereum, enabled crypto deposits and withdrawals, and introduced crypto rewards and round-up programs. zerohash provides liquidity aggregation, trade execution, qualified custody, compliance monitoring, and real-time balance management within a unified regulatory framework.
Modular APIs support onboarding, transaction screening, trade execution, and rewards distribution. Sandbox environments and 24/7 technical support streamlined integration. zerohash abstracts regulatory and technical complexity, allowing MoneyLion to focus on the customer-facing experience.
OUTCOME
Rapid Adoption and Deeper Engagement
Within six months of launch, more than 150,000 customers onboarded to crypto. The platform processed over 365,000 crypto transactions during that period. Four digital assets were made available for trading and rewards programs.
Crypto was fully integrated into the core MoneyLion app, not separated into a standalone experience. Users can buy, sell, hold, transfer, and earn crypto alongside traditional financial products.
By embedding regulated digital asset trading infrastructure, MoneyLion strengthened its position as a comprehensive financial platform while accelerating time to market and maintaining compliance standards.
“Through our partnership with zerohash, the MoneyLion crypto offering provides members an intuitive way to own digital currencies within seamless and secure environment.”
About zerohash
zerohash enables financial platforms to integrate digital assets directly into their core products. Across trading, payments, and tokenization, the company provides regulated infrastructure that supports execution, custody, settlement, and compliance at institutional scale. From consumer fintech apps to global asset managers, zerohash powers embedded crypto experiences across 24/7 markets. Its infrastructure abstracts regulatory and technical complexity, allowing companies to focus on customer experience while operating within a secure, compliant framework.