How Lossdog Built a Crypto Rewards Program That Drives Both Acquisition and Retention with zerohash

‍OPPORTUNITY

Turning Attention Into a Lasting Relationship

‍Rewards are one of the few levers that work on both sides of growth. A crypto reward is novel and shareable enough to win new users and sticky enough to keep them from cashing out and leaving. Lossdog wanted to build its launch around exactly that: a $1 million cryptocurrency giveaway and complimentary subscriptions for early users.

‍Crypto rewards are hard to execute because every reward sits behind identity verification, custody for pooled funds, and the desire to keep users engaged on-platform long after the reward is sent. Lossdog needed a way to distribute the reward and carve a path to further engagement once the reward phase proved out. And because they were sending crypto rewards, they needed jurisdiction-by-jurisdiction regulatory clearance without slowing down launch everywhere else. ‍

SOLUTION

End-to-End Compliant Rewards Infrastructure

Lossdog integrated zerohash's Incentives infrastructure: a KYC SDK, a custody/omnibus rewards account, and configurable hold periods, delivered through a single API integration. zerohash verified every participant, held pooled reward funds, and distributed crypto to individual users while establishing a defined hold window.

Given the nationwide scale of the program, Lossdog also needed expansive regulatory coverage. zerohash operates as a licensed money transmitter in 51 U.S. jurisdictions, giving Lossdog one compliance framework for its rewards program nationwide rather than separate approvals state by state. The result was turnkey access to a trusted compliance stack across the country, New York included.

OUTCOME

Fast Launch, Compounding Engagement

By utilizing zerohash's infrastructure, Lossdog turned a strategic idea used to support its launch into a trusted, production-ready feature in weeks. At launch, Lossdog was able to onboard thousands of new users through the program, and what’s more, these users continued to expand their behavior on the platform beyond the initial sign-up.

In the initial cohort coming from the crypto rewards program, more than 40% signed up for Lossdog's "Career Track" program, an AI-powered feature that analyzes your resume against real labor market and government wage data to give you an exact dollar value for your professional market worth. Nearly 60% enrolled in Lossdog's portfolio assessment product, which evaluates your investments, gives your strategy a letter grade, and calculates the exact amount of money you are losing over time by not optimizing your wealth

In sum, the reward program scaled from an initial cohort into a broader rollout without Lossdog expanding its own compliance, custody, or licensing footprint. Due to zerohash’s modular digital asset infrastructure capabilities, Lossdog is also positioned to build upon the program with additional capabilities in the future.