How a Fast-Growing Brokerage Future-Proofed Its Crypto Business by Switching to zerohash

For a fast-growing, multi-asset brokerage serving individual investors with equities, options, fixed income, and crypto, digital assets are becoming core to how the platform competes for the next generation of investors. As the company’s crypto offering grew, the team began looking for an infrastructure partner that was more closely aligned with where the business was headed.

What the brokerage was looking for

The company’s prior crypto-as-a-service provider met its basic needs, but the team wanted more long-term certainty than that relationship could offer, starting with a partner clearly committed to the crypto-as-a-service business itself.

“The primary issue we had with [our previous provider] is that they were making material changes to their business that made us question whether or not they were the right long-term financial partner,” the COO explained. 

The company also prioritized a partner with no conflict of interest, meaning one focused entirely on serving platforms like theirs, rather than competing with them for the same end investors. "Some providers compete directly with us … That was a major concern," the COO said.

There was room to grow, too, on the operational side: streamlining reconciliation, simplifying token transfers, and unifying the crypto experience into a single, seamless customer journey rather than a separate access path.

‍

Why zerohash

The company ran a thorough search before ultimately landing on zerohash.

"When we began the process of looking for a new partner, we did an exhaustive search across all of the available potential crypto-as-a-service partners and landed on zerohash as the right choice," the COO said. 

A big part of that confidence came from watching how zerohash operated through volatile periods in the crypto market: “Watching zerohash navigate through multiple different economic and regulatory cycles in crypto gave us a lot of the comfort to work with them. It was clear they were going to stick by our business in the long run. They were going to make good long-term oriented decisions."

zerohash's B2B-only model also removed the conflict-of-interest problem entirely: "zerohash stood out because it doesn't operate a B2C platform, so there was no conflict of interest."

The impact, by the numbers

Shortly after switching to zerohash, the results showed up quickly, across engineering, support, and revenue:

• 50% lift in developer productivity. "With zerohash, fewer things go wrong. We're seeing fewer issues that our developers have to deal with because we now partner with a more robust, complete platform,” the COO said.
• 30% fewer crypto-related support inquiries. “Customer support is probably an area where, for a variety of reasons, we've seen productivity improvements because there are fewer things that go wrong, fewer edge cases,” the COO said.
• 20+ new tradable tokens added per year, plus support for good-till-cancel orders. "We saw incremental improvements in token availability and were able to add four or five new tradable tokens very soon after going live with zerohash, and we expect future additions to happen more quickly. Our previous provider's limit orders typically expired after 24 hours. So, we've seen more trading revenue come on both fronts,” the COO said.

Future-proofing the business

Beyond the immediate numbers, the switch changed how the company thinks about regulatory and product risk going forward at a moment when crypto regulation is still very much in motion.

"We are in a meaningfully new regulatory environment for crypto. If we can't predict how that might change, and we know there will be change, we wanted to make sure we were well-positioned in working with a partner that we felt like was going to be able to react and take advantage of meaningful changes to help us improve our business. zerohash is that partner," the COO said.

That matters even more as zerohash keeps expanding what's possible on the platform. As zerohash rolls out new capabilities, from staking and portfolio strategies to emerging agentic finance tools, partners on zerohash’s infrastructure are positioned to add them without re-architecting their crypto stack or switching vendors again down the road. For a brokerage focused on growth, that's the real long-term win: a foundation that keeps pace with where the business is going.

Book a demo to learn more about zerohash’s brokerage services, including crypto trading, staking, and stablecoin-account funding.

This post draws on customer interviews conducted for a Total Economic Impact™ study by Forrester Consulting, commissioned by zerohash, March 2026. The study is not meant to be used as a competitive analysis. Forrester makes no assumptions as to the potential value that other organizations will receive; readers should use their own estimates within the framework provided in the study to determine the appropriateness of an investment in zerohash.