Stablecoins
Case Study: Real-Time Money Movement During the Biggest Moment of the Year
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The Super Bowl weekend is one of those rare moments when culture, markets, and money all move at once. Attention is high, decisions are made in real time, and for platforms operating in live, event-driven environments, the ability to move money instantly is pivotal to your users’ experience.
This year, the Super Bowl became a live proving ground for stablecoin-powered account funding.
Across multiple zerohash-powered platforms operating in real-time markets, we saw our highest stablecoin account funding volumes ever, offering a clear look at how modern money moves when the moment demands it.
When Timing Matters, Money Must Move
In real-time markets, speed is everything. Whether a user is acting on a prediction market as odds shift, making a trade based on macroeconomic or breaking data, or simply needing to move money fast to capitalize on a fleeting opportunity, traditional funding rails can fall short.
Bank transfers can take up to 3 to 7 days. Even “faster” options can still take multiple days, especially across weekends or outside banking hours. The result is a mismatch: the moment when a user most wants or needs to fund their account is often the moment they can’t.
This friction doesn’t just create frustration; it directly impacts engagement, retention, and platform growth. Stablecoins are a natural fit for this problem. They offer always-on availability, near-instant settlement, and global reach without forcing users to leave the platforms they already trust.
The Power of Platform-Native Stablecoin Account Funding
Ahead of the Super Bowl, zerohash platform partners enabled stablecoin account funding for users operating in real-time markets.
The experience was simple by design. Users funded their accounts by selecting the stablecoin they wanted to use, directly within the platform’s existing, native user experience. No external wallets to manage or context-switching between apps. The complexity of blockchains and settlement was fully abstracted into the background.
This meant that accounts were funded in 0.131 seconds on average, even during one of the highest-demand weekends of the year. A fraction of a second, not days.
The Results: What Happened at Peak Demand
During the Super Bowl timeframe, stablecoin account funding delivered at scale:
- 52% of people who used stablecoin account funding on Super Bowl Sunday were first-time transactors, demonstrating the importance of real-time account funding for platform growth and acquisition.
- 75% of transactional volume moved via stablecoins (USDC, USDT, RLUSD, PYUSD)
In aggregate, the data reflects how users behave when money moves at the same speed as their intent.
Looking Ahead
The Super Bowl provided a clear view into the direction of modern financial infrastructure. Stablecoins are increasingly operating as foundational money rails: always available, globally accessible, and capable of moving value at the speed of digital markets. Their role is expanding beyond individual use cases and into the core systems that support how money moves across platforms, borders, and industries.
While real-time markets highlight the benefits most visibly, the same infrastructure is already supporting a broader range of applications:
- Trading and investing, enabling instant account funding and faster access to market opportunities
- Global payouts, allowing businesses to pay employees, contractors, and creators across borders in seconds
- Settlement and treasury operations, reducing reliance on batch-based processes and banking-hour constraints
- Platform-to-platform transfers, making account-based money movement simpler and more efficient
- Embedded financial experiences, where money movement occurs directly within existing products and workflows
Across these use cases and more, stablecoins introduce consistency, speed, and reliability into financial operations that have traditionally been fragmented and slow.
High-demand events like the Super Bowl serve as practical benchmarks for infrastructure readiness. Performance at scale, under pressure, demonstrates whether systems are built for modern economic activity.
As platforms continue to prioritize user experience, accessibility, and global reach, the underlying rails that move money will play an increasingly central role. Stablecoins are emerging as a core component of that infrastructure.