Alinea Invest Launches Crypto Trading, Powered by zerohash

Gen Z investors increasingly expect crypto to live alongside stocks and ETFs inside the platforms they already trust. Today, we’re excited to share that Alinea Invest has launched crypto trading on its platform, powered by zerohash.

Alinea is the investing app built to make growing wealth as easy as texting. With this launch, eligible users can now invest in crypto directly alongside stocks and ETFs—inside the same familiar, regulated experience they already use to build long-term portfolios. Based on early engagement, crypto is already Alinea's most popular product release of the past year.

Crypto Is Becoming a Standard Asset Class

This launch reflects a broader shift in how younger investors are adopting crypto. Rather than turning to standalone crypto-native platforms, Gen Z investors increasingly expect crypto to be offered inside the investing apps they already trust. They want crypto treated as one asset class among many—not as a separate or speculative activity.

"Younger investors want access without complexity,” said Anam Lakhani, Co-Founder and Co-CEO at Alinea Invest. "They don't want another app or a totally different experience just to invest in crypto. They want it integrated into the same place they’re already investing for the long term, with clear guidance and real context."

The data supports this shift:

• More than 55 million Americans own crypto today.
• The World Economic Forum’s Global Real Investor Outlook estimates that 35% of Gen Z investors allocate more than half of their portfolios to crypto.
• Among mass affluent investors ages 18-40, 92% say it’s important that their investing platform offers crypto, and 64% say they would consider leaving a platform that doesn’t.
• zerohash platform data across 7 million end users shows the average crypto investor is getting younger, with growing participation among women investors.

Crypto adoption is no longer happening only on crypto-native platforms. It’s increasingly happening inside regulated investing environments.

Built on Trusted, Regulated Infrastructure

To support this launch, Alinea partnered with us to power crypto trading behind the scenes. We provide regulated, institutional-grade crypto infrastructure that enables consumer investing apps to launch crypto trading quickly and compliantly without building complex systems in-house.

We currently power digital asset trading for established financial brands including Interactive Brokers, Tastytrade, and Public.com. Our role is to abstract away the operational, technical, and regulatory complexity so platforms can focus on delivering great user experiences.

"For us, the question wasn’t whether to offer crypto—it was how to do it responsibly,” Lakhani added. "Partnering with zerohash allows us to offer crypto services that are on par with the largest brokerages in the market, while maintaining the trust, safety, and standards our community expects."

The Convergence of TradFi and Crypto

What we’re seeing is a clear acceleration of convergence between traditional finance and crypto.

Crypto adoption is increasingly happening inside trusted financial brands. Platforms like Alinea are meeting a new generation of investors where they already are by treating crypto as a standard part of a diversified portfolio. Just as payments and stock trading became embedded inside everyday financial apps, crypto is following the same path. It's becoming integrated into the platforms where users already manage their money.

Crypto trading is now live for eligible Alinea users.

About Alinea Invest

Founded in 2021 by Anam Lakhani and Eve Halimi, Alinea Invest is an investing app built to make growing wealth as easy as texting. Designed for Gen Z and first-time investors, Alinea combines expert-built portfolios, automated investing, and AI-powered guidance to help users learn, invest, and grow with confidence.

At the heart of the platform is AI Allie, Alinea’s personal investing companion, which breaks down market news, answers investing questions in plain language, and helps users make informed decisions without intimidation. Alinea takes a community-first, education-forward approach—removing complexity so investing feels accessible, supportive, and aligned with long-term goals.

The app has been downloaded more than 2 million times and recently raised a $10.4 million Series A to continue expanding its platform for the next generation of investors. Alinea Invest is an SEC-registered investment adviser and is available on the App Store. Learn more at alinea-invest.com.

About zerohash

We are the leading infrastructure provider for crypto, stablecoin, and tokenized assets. Our API and embeddable developer toolkit enable innovators to launch solutions across cross-border payments, commerce, trading, remittance, payroll, tokenization, and on/off-ramps. We have a global regulatory footprint across the EU, Latin America, Australia, New Zealand, Bermuda, and the U.S., and operate regulated entities in 51 U.S. jurisdictions.

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